David Selden-Treiman

Director of Operations & Project Manager - Potent Pages 2012-Present

David Selden-Treiman coordinates the business operations and manages projects for Potent Pages. He leads a team of people to build small-business websites and web applications.

• Writing and maintaining web crawlers to obtain data from websites, including hundreds of thousands of companies across the US, tracking hundreds of news news websites for ourselves and our clients, and monitoring and analyzing search engine results for optimization. I also create custom crawlers for tracking individual websites to obtain structured data.
• Building, editing and maintaining small business websites for clients, including website updates, hosting, and optimization.
• Developing and maintaining dozens of web applications, ranging from data management systems to sales software to project management systems.
• Extensive custom programming, including debugging for clients and optimizing WordPress websites for speed. I also focus on getting content into usable forms, like turning website data into Excel document programmatically, and delivering the data via the easiest method for my clients, such as via an email attachment.
• Working with ChatGPT integration into custom programs using OpenAI’s APIs. This is especially useful for large-scale text analysis and creating text at scale.
• Managing dozens of servers both internally and for clients. I primarily manage custom-configured Ubuntu servers, although I do use other Linux distros. I focus on high-performance hosting, including managing high-availability clusters, Galera clusters, and front-end Nginx caching servers. These configurations are exceptionally useful for high-performance WordPress hosting.

Technical Manager & Programmer - Michigan Loan Closets, Inc. 2012-Present

David Selden-Treiman is the lead technical manager for Michigan Loan Closets, Inc., a 501(c)(3) public non-profit organization dedicated to providing resources to help people receive and donate durable medical equipment to those in need.

• Developing and maintaining the website directory of over 300 organizations that provide or accept medical equipment donations.
• Maintaining the data entry web application that facilitates adding and updating information about the over 300 organizations included in the directory.
• Managing the Google AdWords pay-per-click campaign for Michigan Loan Closets, Inc.

Research Assistant for Professors Dr. Damodar Golhar and Dr. John Mueller - Western Michigan University 2012 - 2013

David Selden-Treiman was a assistant to Dr. Damodar Golhar and Dr. John Mueller during the 2012 and 2013 school years, respectively. He worked within the Department of Management at Western Michigan University's School of Business, assisting professors with their research.

Dr. Golhar was researching the effects of delaying product customization within the supply chain on the end profit.

• Performing statistical analysis on research data using Minitab (a statistical analysis program)
• Creating graphs of the statistical analysis using Maple (a mathematics program and computer algebra system)
• Entering data for obtained from surveys and studies
• Finding studies relevant to current research.