David Selden-Treiman

Project Manager, Web Application Developer, Programmer, & Website Designer

David J. Selden-Treiman is the chief coordinator and project manager at, Potent Pages. He has been programming for 15 years, developing custom desktop applications, web-based application, and business websites.

David Selden-Treiman is self-educated in programming. He is fluent in, and actively uses, C/C++, PHP, Javascript, HTML 5, and CSS 3. David specializes in web application design and development, combining multiple layers of programming languages to complete custom projects. Previous applications include search engines, and data management interfaces allowing workers located across the world to work on multiple projects simultaneously. He also builds custom WordPress themes for small businesses designed to precisely match the business' goals, needs, and personality.

Additionally, he is practiced in project management. He both plans how to complete a project from beginning to end, and leads development teams to successfully finish the project.

He is passionate about automating tasks, whenever possible, so that they don't need to be done repeatedly. This includes gathering large volumes of information from the internet, as well processing and analyzing it. He has built over 20 programs to obtain large volumes of data from websites, as well as written numerous programs to analyze, process, and present the information.

David enjoys learning about a wide range of subjects, ranging from computer programming to history and geography. He also enjoys swimming.

Work Experience

Director of Operations & Project Manager, Potent Pages


David Selden-Treiman coordinates the business operations and manages projects for Potent Pages. He leads a team of people to build small-business websites and web applications. Work includes:

  • Building, editing and maintaining small business websites for clients

  • Developing and maintaining a data entry web application used for hundreds of database tables, allowing people around the world to simultaneously edit and update data for their websites.

  • Developing and maintaining a search engine to track, analyze, and present website themes from Theme Forest, Mojo Themes, WordPress.org, and Drupal.com.

  • Writing and maintaining programs to obtain data from websites, including hundreds of thousands of companies across the US, tracking hundreds of news news websites for ourselves and our clients, and monitoring and analyzing search engine results for optimization.

Technical Manager & Programmer, Michigan Loan Closets, Inc.


David Selden-Treiman is the lead technical manager for Michigan Loan Closets, Inc., a 501(c)(3) public non-profit organization dedicated to providing resources to help people receive and donate durable medical equipment to those in need. Responsibilities at Michigan Loan Closests, Inc. include:

  • Developing and maintaining the website directory of over 300 organizations that provide or accept medical equipment donations.

  • Maintaining the data entry web application that facilitates adding and updating information about the over 300 organizations included in the directory.

  • Managing the Google AdWords pay-per-click campaign for Michigan Loan Closets, Inc.

Project Manager & Lead Programmer, Xcheapskate

March 1 2013-November 18 2013

David Selden Treiman was the project manager and lead programmer for Xcheapskate, a multi-dimensional, structured search engine and comparison shopping web application. It was designed to help users find the best restaurant and menu items for themselves and their group.

The web application was successfully completed with 2 versions within the 9 month timeframe, but the project ended when David Selden-Treiman's business partner left to pursue other work. The website is no longer active.

Responsibilities at Xcheapskate included:

  • Building and maintaining the search engine browser interface, including: implementing dynamic maps via OpenStreetMap, coordinating and implementing dozens of AJAX calls to the server, and implementing a highly dynamic web application interface with multiple user functions.

  • Building and maintaining the server search engine code, including developing the search engine algorithm, writing the PHP code that performed the searches, and writing the PHP code to interface with other user actions.

  • Building and maintaining the MySQL databases that held and organized the restaurant and menu data for analysis, and later for presentation to the users.

  • Writing the back-end programs (written in C) that analyzed and prepared the restaurant and menu data for later use by the search engine.

  • Writing and developing the programs to obtain the restaurant and menu item data from multiple sources.

  • Building and maintaining the data entry interfaces used to manually edit and correct restaurant and menu item data. This system was used by people across the world to efficiently edit the data in a time-efficient manner.

Research Assistant for Professors Dr. Damodar Golhar and Dr. John Mueller

2012 and 2013 School Years

Western Michigan University, School of Business, Department of Management

David Selden-Treiman was a assistant to Dr. Damodar Golhar and Dr. John Mueller during the 2012 and 2013 school years, respectively. He worked within the Department of Management at Western Michigan University's School of Business, assisting professors with their research.

Dr. Golhar was researching the effects of delaying product customization within the supply chain on the end profit. Work for Dr. Golhar included:

  • Performing statistical analysis on research data using Minitab (a statistical analysis program)

  • Creating graphs of the statistical analysis using Maple (a mathematics program and computer algebra system)

  • Entering data for obtained from surveys and studies

  • Finding studies relevant to current research.

After Dr. Golhar left to guest lecture in Chennai, India for a year, David Selden-Treiman worked with Dr. John Mueller on researching the entrepreneurial orientation of public companies. The keywords relevant to entrepreneurial orientation were extracted, and counts were compared over a multi-year timespan. Work for Dr. Mueller consisted of:

  • Writing a program to extract the business sections from company SEC filings. Because a large part of this data was not structured, and was presented in multiple different formats, this task was quite difficult. This program was written in C.


Programming, Website Design, and Project Management Autodidact

David Selden-Treiman learned programming independently, starting in 2003. He started learning z80 assembly code, then switched to x86 assembly code and C/C++. Next, he learned PHP, along with JavaScript, HTML, and CSS. David started learning programming to solve problems. Through this experience, he learned to manage projects, planning components from the finished objective all the way back to the initial steps.

Bachelors of Business Administration: General Management (Commercial Law, Accounting, and Finance specialties) and Minor in Mathematics

2010-2013, Western Michigan University

David Selden-Treiman received his B.B.A. from Western Michigan University in 2013 for General Management, a multi-diciplinary business degree designed for people working to start their own business. This program allows for a wider breadth of studies. David Selden-Treiman also received a minor in mathematics. This four year program was completed in 3 years.

Contact David Selden-Treiman